Stemming from the agriculture community, there was a need for anything from best practices in farm maintenance, to individual home DIY projects. Out of those needs blossomed Organic Lawn & Living; a place to enrich your “green thumb” and useful resources from farm to home.
The design was B2C, in all aspects. The feeling was warm and very garden-centric. Its position was to provide easy access for anyone to have the tools for a DIY project at home, but also top-of-the-line industry resources for farmers. Family was at the core design, to say, “you’ll have a great look for your home and here are secrets to bettering the future of your farm.”