Yardi created a sub-conference to hone in on and train a smaller market of clients, called Forums. For years they had in place a logo that didn’t resonate with clients or staff. This was the result.
Logos that are well designed exhibit a methodical and deliberate approach to the three major attributes that make up any logo design: form, aesthetic unity and recognition. Pencil to paper a plethora of designs were executed in the search for the perfect representation of what a “forum” was. This logo turned out to be one of the more simple, yet self-explanatory designs that really ‘hit the mark’. A subtle tweak to the letter “O” transformed just a word into the meaning of what Yardi’s forums were about. Simply face-to-face interaction.