Yardi Advanced Solutions Conference (YASC) needed a facelift to modernize their branding. This was the result.
Logos that are well designed exhibit a methodical and deliberate approach to the three major attributes that make up any logo design: form, aesthetic unity and recognition. The trick here was the use of an acronym for its mark, not to mention it beginning with a “Y”. The finalized logo fulfilled great execution of stacking each letter with the perfect amount of white space surrounding each. The incorporation of the events’ name written out was placed to the side, for display, should it need to be called out.