Coors Brewing Company

Coors Brewing Company, one of a few top clients for Traver & Associates, chose to partner with a well known hispanic band Maná in promotion of their beverages across cultural landscapes. 

As design after design came out, this very raw and grunge flavor emerged to encapsulate and promote Maná and Coors Brewing Company, together, in the bands tour across the US. Magazine advertisements, store stand-ups and countertop displays, along with billboards, were seen along the main highways from Los Angeles to Nashville.