On the island of Maui is a stretch of beautiful land and beaches with breathtaking views. Kapalua Resort.
The design was crafted as a reflection of the beauty that is the island of Maui. Butterflies and pineapples are some of the key natural aspects of the island and can be seen in the logo itself. Earth-tones and natural elements went into all marketing material surrounding the campaign, which gives you a sense of being a part of mother nature everywhere you go.